breakout session #3


Join the Culture of Respect Collective

ROOM: 350

The Michigan Men Program: Opportunities and Challenges Posed by Masculinity-Focused Interventions

ROOM: 352

Media Aware:  An engaging and innovative sexual health promotion program for older adolescents/young adults

Speaker[s]Tracy Scull, Media Aware

“We Choose” to Engage Students in Social Marketing Strategies

ROOM: 301

Know Your Power®and Bringing in the Bystander® on Campus

Speaker[s]Allison Tombros Korman, Culture of Respect Collective

Description: The Culture of Respect Collective is an ambitious two-year program that brings together institutions of higher education who are dedicated to ending campus sexual violence and guides them through a rigorous process of self-assessment and targeted organizational change. Each diverse cohort relies on an expert-developed public health framework, cross campus collaboration, and peer-led learning to make meaningful programmatic and policy changes. Join Culture of Respect Senior Director Allison Tombros Korman to learn what participation in the Collective entails, the benefits included in the program, and how this comprehensive approach to cultural and institutional change will bring your campus community together as they work to end sexual violence. 

Speaker[s]Jim McEvilly and Sebastian Capp, University of Michigan

Description: The mission of the Michigan Men Program is to introduce masculine-identified individuals to challenging dialogue and engaging activities to equip participants with skills sets that promote personal wellness, healthy relationships, and supports them in cultivating value-driven communities. The session will explore the utility of masculinity-focused programming and the potential it holds not only in preventing the perpetration of sexual violence by men, but also in reducing rates of self-harm, substance use, and involvement in campus conduct proceedings by masculine identified individuals. Additionally, the session will also briefly explore the curriculum of the two primary educational opportunities provided by the Michigan Men Program.

ROOM: 310 B

Description: Research suggests that young adults in the U.S. spend much of their waking time consuming media - both for entertainment as well as obtaining health information. Unfortunately, media messages often contain unhealthy and inaccurate information about sexual health and relationships.  Media Aware is an evidence-based, online program that leverages college students’ passion for pop culture to teach medically-accurate sexual health information and behavioral skills to prevent sexual assault, sexually transmitted infections, and unplanned pregnancy and promote healthy relationships.  The self-paced program features videos of peers discussing sexual health and media topics; skills practice and quiz questions with immediate feedback; analysis of popular media examples with sexual health themes; and other interactive content. 

Speaker[s]:  Cari Robertson, Felicia Crawford, Alecia Chenault, and

 Miranda McDowell, Western Michigan University

Description: This session will highlight key components of developing a social marketing initiative to addressing sexual assault prevention and response. It will include a demonstration of multimedia materials and outcomes data for the “We Choose” campaign at Western Michigan University. We will share lessons learned, collaboration approaches with campus partners, and how to involve students throughout the process.

Speaker[s]Jennifer Scrafford, Know Your Power


ROOM: Auditorium

Description: The Know Your Power Bystander Social Marketing Campaign raises awareness about the problem of sexual and interpersonal violence and harassment. The campaign images model active bystander behaviors which target audience members can use in situations where sexual and interpersonal violence and harassment are present.The Know Your Power campaign currently has 22 images that have been used on 11x17 posters, table tents, bookmarks, postcards, computer pop-up screens, full-side bus wraps and websites. Four of the images address relationship violence in the LGBTQN community. This session will explain how images can be used and how to customize and implement them within your organization.   

Counselors and support dogs are located on the 3rd floor in the
Lake Michigan & Lake Superior rooms.